Theses under Laboratory's supervision
HSE students have the opportunity to write their final qualification works and term papers in cooperation with the Laboratory of Cultural Economics. On this page you can find examples of such joint research projects.
In this paper the theoretical aspects of the brand, current trends in branding of tourist destination, features of branding of tourist destinations in Russia, existing methods and technologies for evaluating the destination brand have been studied. A system for evaluating the brand of a tourist destination was developed and the tourist brand of Vologda was evaluated. The analysis of digital footprints was performed with using the Latent Dirichlet allocation method, due to which a description of all indicators has been obtained. Then the effectiveness of the official website of the destination has been evaluated. Further, a survey of experts in the field of tourism in Vologda was conducted to confirm the efficiency of the developed system. After the analysis, a description of the tourist brand of Vologda was received. It was determined that digital procedures strengthen the brand justification of a tourist destination by obtaining a more detailed and comprehensive result by analyzing digital footprints.
Tourism, as one of the leading sectors of the Georgian economy, plays a key role in the development and competitiveness of the country. Despite growing discussions about ways to measure competitiveness, the relation between regional aspects and tourism competitiveness remains unexplored. Thus, the purpose of this article is to identify regional aspects of tourist attractiveness and develop recommendations for the tourism development program of Georgia. This study focuses on competitiveness analysis on the regional level. When considering competitiveness, a methodology used to comprehensive assess the resource potential of regions. The following tourism indicators of the regions considered in the article: cultural and historical sights, tourist infrastructure, natural resources and event activities. The results of the analysis determine the regions into three groups: currently competing, having potential for competition and having a weak potential for competition. In conclusion proposed recommendations for developing a tourism development program in Georgia.
This work examines a fundamentally new tourist product of educational tourism, built on a combination of language learning based on online products and the subsequent stay of a tourist in the country of the target language. The trend of preliminary online acquaintance with a tourist destination is typical for all types of tourism, but only educational tourism provides numerous examples of the combination of two full-fledged forms - online and offline - of the process of learning a foreign language.
In the theoretical part of the study, the author studied the process of hybridization of tourist products, which provides a combination of full-fledged online and offline services. In the empirical part of the study, the experience of creating products of this type of tourism, accumulated in the UK, Italy, France, Germany and Spain, is considered, focusing on the Russian experience. An important point of this type of tourism is that language schools are the creators of such tourist product, which not only provide the part related to online learning, but also the whole range of transport, hospitality and training services directly in the country of which the student is studying.
To identify the main trends in the field of this hybrid educational tourism, parsing method was used - the websites of more than 700 language schools in these countries were studied and the main formats of the tourist product were determined, the role of online learning as a tool for promoting the main educational product was established, and cross-country differences in the formats of online education were identified. Finally, recommendations for the development of this type of educational tourism in St. Petersburg were suggested.
From the end of the 20th century, tourism has begun to develop at a rapid pace. To cope with the large flow of visitors, museums are beginning to look for new methods and formats of interaction with them. From this point of view, the classification and clustering of practices for managing the excess flow of visitors can become necessary information for museums, since it will help to cope with the problem more effectively.Thus, it is necessary to study the methods of the popular museums in the world to manage excess visitor flows, as this will help to develop measures to regulate excess visitor flows that will meet all the requirements for museums in a changing environment. This paper answers two research questions. The research was carried out by analyzing the official websites of museums. As a result of the study, all the methods found were divided into three groups, which in turn were divided into 4 clusters depending on the frequency of use of the previously identified groups. In addition, an analysis of the current situation in connection with COVID - 19 was carried out, as well as a survey with the participation of representatives of museums and chief doctors. Thus, museums received recommendations that will help to correctly redistribute the flow of visitors; organize various formats of work with visitors, reducing the load on the most popular sections of the exhibition; to achieve a high level of satisfaction with the visit to the museum by visitors. They also received guidance to help museums emerge from lockdown.
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