Theses under Laboratory's supervision

The purpose of the study is to form a system of online services in the museum based on a new classification of services. The empirical basis of the study was a survey of members of The Union of Russian Museums and an analysis of the official websites of museums. The results of the study will strengthen the systematic approach to the service activities of museums, which will enhance their competitive advantages in the field of culture.

This study focuses on studying the development of digital museum products during the COVID-19 pandemic and further analyzing their impact on the practice of visitors receiving online museum experience. The sample of this work includes 4 art museums: The Pushkin State Museum of Fine Arts, Garage Museum in Moscow, and the State Russian Museum, Faberge Museum in St. Petersburg. The paper offers a new vision of the museum experience model of visitors in the digital space, as well as practical recommendations for museum professionals involved in the development of digital products.

The aim of the study is to identify areas that influence the relationship between sponsors and museums in Uzbekistan. The paper presents a description of the activities of museums and sponsoring companies, reveals the motive of museums and sponsors to joint activities, and also presents the results of an empirical study to determine the influence of a number of elements on the influx of sponsors to museums. The conclusion highlights the directions that can serve to increase communication between museums and sponsors.

This paper examined the changes in museum management caused by the pandemic, as well as analyzed the anti-crisis strategies that were used by the leaders of the State Museum Reserve. 

The empirical part of the course work was based on the results of a survey of representatives of major museums and digital footprint of visitors. A case study of the Peterhof State Museum Reserve was also compiled and analyzed, which described in detail the changes in management and anti-crisis strategies resorted to by the museum management during the lockdown and in the post-quarantine period, and how these strategies affected the work of the museum. The anti-crisis management of the Peterhof Museum and other major museums was compared.

On the basis of this study, recommendations were developed for the Peterhof State Museum-Reserve on more successful application of various anti-crisis measures, both in quarantine and in the post-quarantine period.

The goal of the work is to design a service that will contribute to the development of museum staff in the development of digital competencies. The author conducted the research, studied the needs of the target audience, analyzed their problems and analyzed potential competitors. As a result of the work, a prototype of the service was created and tested, and feedback was collected, which will serve as a good basis for further research.

This study investigates the digital trust theory with the focus on educational tourism products formation through online services offered by language schools. The qualitative method of data collection has been implemented by the usage of websites parsing of 563 language schools in five European countries. In addition to that, a ‘Secret client’ method was used in order to reveal how the schools that provide online services hybridize them with the offer on educational tourism, so forming the customers’ loyalty towards their services. Educational tourism managers can use the findings from this research to improve their services and enhance the growth of educational tourism.

This study aims to identify the role of the impact of digitalization on internal changes in the museum structure. As a result, the links between internal and external digitalization of museums were identified, as well as weaknesses in the internal museum structure, and conclusions on the impact of the restrictive measures related to the Covid-19 pandemic on the digitalization of museums were formulated.

The work is devoted to the study of the possibilities of using flexible project management technologies, such as "customer development" in the implementation of projects related to external funding of museum organizations. The paper shows the possibility of applying these methods and include a quantitative analysis of the funding structure on crowdfunding platforms, a content analysis of 9 successful projects, and a conclusion about the need to develop their own crowdfunding platforms for museums. The author concluded that it is necessary to change the traditional business models of GLAM organizations when implementing crowdfunding projects.

The aim of the study is to explore how network interaction of stakeholders of European cities form Hanseatic tourism umbrella place brand based on belongingness to historical trade union. The methodology includes four step semantic and context analysis of social media posts of stakeholders of Hanseatic European cities. Research findings demonstrate that stakeholders form the Hanseatic umbrella brand through their interactions with each other presenting similar perceptions and participating in systematic common or similar activities. Moreover, it was revealed that cultural institutions of European cities are the most influential stakeholders in the formation of Hanseatic brand through their interaction with other groups. 

This study is aimed at identifying the impact of augmented reality technology on the relationship of various components of the visitor experience and overall satisfaction from the visit using the example of the Artefact application. The work relies on the experience economy and employs a research model that measures the visitor experience through constructs such as Learning, Entertainment, and Aesthetics.

Data collection methods include questionnaires, observations and expert interviews.To analyze the collected data, factor and regression analyses are used, as well as descriptions of observations and transcribed expert interviews.

The results of the study show that all three constructs have a positive relationship with the level of overall satisfaction. However, the greatest impact on overall satisfaction is provided by such a component of the visitor experience as "entertainment".

In addition, within the framework of this course work, a project is being implemented to introduce the Artefact augmented reality application into the exposition and exhibition space of the Russian Ethnographic Museum.

This paper presents practical recommendations that may be useful to employees of the museum sphere or other cultural institutions who have decided to engage in a project to introduce AR technology into the organization.

In this paper the theoretical aspects of the brand, current trends in branding of tourist destination, features of branding of tourist destinations in Russia, existing methods and technologies for evaluating the destination brand have been studied. A system for evaluating the brand of a tourist destination was developed and the tourist brand of Vologda was evaluated. The analysis of digital footprints was performed with using the Latent Dirichlet allocation method, due to which a description of all indicators has been obtained. Then the effectiveness of the official website of the destination has been evaluated. Further, a survey of experts in the field of tourism in Vologda was conducted to confirm the efficiency of the developed system. After the analysis, a description of the tourist brand of Vologda was received. It was determined that digital procedures strengthen the brand justification of a tourist destination by obtaining a more detailed and comprehensive result by analyzing digital footprints.

Tourism, as one of the leading sectors of the Georgian economy, plays a key role in the development and competitiveness of the country. Despite growing discussions about ways to measure competitiveness, the relation between regional aspects and tourism competitiveness remains unexplored. Thus, the purpose of this article is to identify regional aspects of tourist attractiveness and develop recommendations for the tourism development program of Georgia. This study focuses on competitiveness analysis on the regional level. When considering competitiveness, a methodology used to comprehensive assess the resource potential of regions. The following tourism indicators of the regions considered in the article: cultural and historical sights, tourist infrastructure, natural resources and event activities. The results of the analysis determine the regions into three groups: currently competing, having potential for competition and having a weak potential for competition. In conclusion proposed recommendations for developing a tourism development program in Georgia.

This work examines a fundamentally new tourist product of educational tourism, built on a combination of language learning based on online products and the subsequent stay of a tourist in the country of the target language. The trend of preliminary online acquaintance with a tourist destination is typical for all types of tourism, but only educational tourism provides numerous examples of the combination of two full-fledged forms - online and offline - of the process of learning a foreign language.

In the theoretical part of the study, the author studied the process of hybridization of tourist products, which provides a combination of full-fledged online and offline services. In the empirical part of the study, the experience of creating products of this type of tourism, accumulated in the UK, Italy, France, Germany and Spain, is considered, focusing on the Russian experience. An important point of this type of tourism is that language schools are the creators of such tourist product, which not only provide the part related to online learning, but also the whole range of transport, hospitality and training services directly in the country of which the student is studying.

To identify the main trends in the field of this hybrid educational tourism,  parsing method was used - the websites of more than 700 language schools in these countries were studied and the main formats of the tourist product were determined, the role of online learning as a tool for promoting the main educational product was established, and cross-country differences in the formats of online education were identified. Finally, recommendations for the development of this type of educational tourism in St. Petersburg were suggested.

From the end of the 20th century, tourism has begun to develop at a rapid pace. To cope with the large flow of visitors, museums are beginning to look for new methods and formats of interaction with them. From this point of view, the classification and clustering of practices for managing the excess flow of visitors can become necessary information for museums, since it will help to cope with the problem more effectively.Thus, it is necessary to study the methods of the popular museums in the world to manage excess visitor flows, as this will help to develop measures to regulate excess visitor flows that will meet all the requirements for museums in a changing environment. This paper answers two research questions. The research was carried out by analyzing the official websites of museums. As a result of the study, all the methods found were divided into three groups, which in turn were divided into 4 clusters depending on the frequency of use of the previously identified groups. In addition, an analysis of the current situation in connection with COVID - 19 was carried out, as well as a survey with the participation of representatives of museums and chief doctors. Thus, museums received recommendations that will help to correctly redistribute the flow of visitors; organize various formats of work with visitors, reducing the load on the most popular sections of the exhibition; to achieve a high level of satisfaction with the visit to the museum by visitors. They also received guidance to help museums emerge from lockdown.