Consulting and expertise

The study was conducted within the framework of the international project "Contents for Cross-Cultural Events - C3E".

The purpose of the study was to form a list of future competencies in innovative management and marketing in the field of culture and to develop recommendations for the use of tools for updating the professional competencies of employees of cultural institutions and event organizers in St.Petersburg.

At the first stage of the study, a pool of experts was formed among the leaders and / or leading employees of cultural organizations of St. Petersburg, who participated in cultural events and who have information about the state and prospects of international cooperation in the field of culture. At the second stage of the study, a survey of experts was conducted (questionnaires and interviews) and the analysis of the data obtained was implemented. At the third stage of the study, a webometric analysis of the Internet resources of cultural institutions of St. Petersburg, organizing events of an international format and organizers of international cultural events, was carried out.

As a result, a list of promising competencies in the field of innovation management and marketing of employees in the field of culture was developed, including those involved in cross-border cooperation projects. In addition, recommendations on the use of tools for updating competencies in the field of innovation management and marketing of employees of the cultural sector were provided.

The purpose of the study was to develop a new concept for the functioning of the Aleksander Park for the most effective interaction with visitors. During the study, the park attendance was estimated with the use of data from mobile operators, the characteristics of key groups of visitors were analyzed based on the results of a sociological individual survey. In addition, the international and domestic experience of organizing paid entrance to the parks of palace ensembles was analyzed. As a result of the work, recommendations were developed regarding a model for further transformation of the concept of Aleksandrovsky Park and its PR campaign.