Consulting and expertise

The project is a comprehensive expert-analytical study aimed at forming a holistic understanding of the parameters of the tourism industry's functioning, regulatory and legal conditions, market structure (including tour operators, travel agents, and accommodation facilities), state support mechanisms, administrative burden on businesses, and key trends in the development of domestic and inbound tourism.

Tourism is considered in the project as a significant element of the national economic system, contributing to regional development, job creation, investment activity, infrastructure improvement, and enhancement of population living standards.

The observed growth in domestic demand, restructuring of the tourism structure, expansion of travel geography, availability of digital services, and infrastructure modernization create preconditions for accelerated industry transformation.

The project outcomes are presented as a set of recommendations aimed at adjusting state tourism policy, optimizing support measures, reducing administrative burdens, and scaling successful regional practices.

The study was conducted within the framework of the international project "Contents for Cross-Cultural Events - C3E".

The purpose of the study was to form a list of future competencies in innovative management and marketing in the field of culture and to develop recommendations for the use of tools for updating the professional competencies of employees of cultural institutions and event organizers in St.Petersburg.

At the first stage of the study, a pool of experts was formed among the leaders and / or leading employees of cultural organizations of St. Petersburg, who participated in cultural events and who have information about the state and prospects of international cooperation in the field of culture. At the second stage of the study, a survey of experts was conducted (questionnaires and interviews) and the analysis of the data obtained was implemented. At the third stage of the study, a webometric analysis of the Internet resources of cultural institutions of St. Petersburg, organizing events of an international format and organizers of international cultural events, was carried out.

As a result, a list of promising competencies in the field of innovation management and marketing of employees in the field of culture was developed, including those involved in cross-border cooperation projects. In addition, recommendations on the use of tools for updating competencies in the field of innovation management and marketing of employees of the cultural sector were provided.

The purpose of the study was to develop a new concept for the functioning of the Aleksander Park for the most effective interaction with visitors. During the study, the park attendance was estimated with the use of data from mobile operators, the characteristics of key groups of visitors were analyzed based on the results of a sociological individual survey. In addition, the international and domestic experience of organizing paid entrance to the parks of palace ensembles was analyzed. As a result of the work, recommendations were developed regarding a model for further transformation of the concept of Aleksandrovsky Park and its PR campaign.