Author's projects

The aim of the project was the creation, research and promotion of a unique cultural and tourist product - St. Petersburg Museum Quarter, based on the combined efforts of several St. Petersburg museums, exhibition halls, restaurants and cafes. Together with the students of the Department of Museum Management and Monument Protection of St. Petersburg State University, a concept was developed and implemented to orient cultural products towards tourists coming to St. Petersburg. In particular, interactive excursions were developed, including quests and quizzes, aimed primarily at a youth audience. Using Internet methods, the preferences, tastes and sources of information for potential visitors of the Museum Quarter were studied. At the second stage of the study, the project participants were able to develop practical skills in the implementation and promotion of cultural tourism products, while working at the Youth Tourist Information Center.

This publication presents one of the first attempts to create an annotated reference book describing museum resources for online education. It lists educational museum resources posted on the websites of nearly 300 leading global museums, on the websites of international and national museum associations, and on educational platforms.

The project aimed to explore the potential of cultural and tourist clusters located in the Arctic area of the Republic of Karelia, the Murmansk Region and in the Russia-Finland border area to identify possible ways to develop these clusters. Special attention was paid to the issues of establishing regional and international cooperation both within one cluster and between them. As the results of the study, a database of existing and potential cultural and tourist clusters located in the Arctic area of the Russian Federation and along the Russian-Finnish border was formed; forms of support for tourist clusters at the state and regional levels were studied; the market of tourist offers of the studied area was analyzed; recommendations for the further development of cluster forms of tourism organization in the Arctic area of the Republic of Karelia, the Murmansk Region and the Russian-Finnish border area were developed.

The project was implemented jointly with researchers of the Petrozavodsk State University.

The laboratory participated in the project from “Kaykino Creative Projects”. The main objective was the organization of socio-cultural youth practice in rural settlements to study, identify “growth points”, branding opportunities for territories (architectural features, historical facts, production of traditional products or new products, resource support, etc.). A group was formed, which included local youth from three settlements of the Volosovsky district and students of HSE - St. Petersburg. The participants studied the life of the settlements, met with local residents, farmers, entrepreneurs, local historians, with whom they discussed the unique features of their territories of residence, got acquainted with the experience of the neighboring Lomonosov district. As a result, the working group presented its research projects on the development of three settlements in the Volosovsky District Administration.

The aim of the research project was to study services as a tool to influence the degree of satisfaction of various categories of participants in festivals and other events of reconstructors. Services in this context were understood as the production and subsequent distribution of various kinds of attributes necessary for historical reconstruction, historical and cultural consultations, and management and marketing services for clubs and festivals held by them. Research methods included a survey of participants of the reconstruction movement.

The aim of the project was to study the impact of cultural festivals on the socio-economic development of the territory by the example of the Jazz Festival in the Finnish city of Pori, which annually receives more than 130 thousand participants and visitors. Research methods included interviews with various stakeholder groups, such as festival organizers, participants, visitors, and local authorities. This project was implemented jointly with the master's program “Cultural and Event Tourism Management”.

The aim of the project was to develop a methodology for a system of balanced indicators, in particular, substantiation of indicators reflecting the innovative activities of cultural organizations using the example of the Central Naval Museum of St. Petersburg.

The aim of the study was to develop recommendations for expanding a permanent audience and promoting the brand of the Great Hall of the St. Petersburg Academic Philharmonic to the market of tourist services in the city, using the potential of interaction with organizations of creative industries.

The aim of the study was to create a gastronomic brand of a tourist destination that does not have its own authentic culinary traditions. The methods included a survey of tourist-oriented restaurants and cafes and an expert survey of specialists in the field of catering, tourism, territorial marketing and branding in St. Petersburg. As a result of the work, it was concluded that, although St. Petersburg is one of the largest tourist centers in Europe with a multilateral cultural brand, it is necessary to form its gastronomic brand to better meet the needs of tourists.