Museum digitalization: difficulties, successes, prospects
In fall of 2021, the Laboratory for Management in Culture and Tourism of the Higher School of Economics in Saint-Petersburg in cooperation with the Russian department of the Internal Council of Museums (ICOM Russia) conducted a survey among museum supervisors and employees involved in creation, marketing and use of digital products (research supervisor - Irina Sizova, PhD).
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Survey aims:
determining the main formats for digitalization of various areas of museum activities
identifying barriers to implementing digital technologies in museums
defining prospects of developing the digitalization of museums and prospects for monetizing the online products developed by museums in the near future
The museum employees were asked about factors which facilitated or hindered the digitalization of museums. The prospects of digitalization, where digitalizing museum collections is a matter of special attention, and where ways of utilizing the collected databases about museum objects are being developed, were also discussed. Apart from that, the research raises the question of digitalization as a tool for compeing for a visitor.
The conclusion provides recommendations for implementing online product monetization in museums.
Research authors
Head of the Laboratory for Management in Culture and Tourism
Research fellow in the Laboratory for Management in Culture and Tourism
The research team would like to express their gratitude to Vladimir Opredelenov for valuable comments and support.
Head of the Department of Information Technologies in Culture at the Graduate School of Business at the National Research University Higher School of Economics
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