Presentation of the MP “Cultural and event tourism management” at the round table in the State Hermitage

On April 4, the seventeenth round table devoted to the theme of “Museums and the problems of cultural tourism” was held at the State Hermitage Museum. During it representatives of HSE - St. Petersburg - MP “Cultural and event tourism management”- Professor V. Gordin, Senior Lecturer Y.V. Shokola and 2nd year MP student A.A. Fokina gave a presentation.

On April 4, the seventeenth round table devoted to the theme of “Museums and the problems of cultural tourism” was held at the State Hermitage Museum. During it representatives of HSE - St. Petersburg - MP “Cultural and event tourism management”- Professor V. Gordin, Senior Lecturer Y.V. Shokola and 2nd year MP student A.A. Fokina gave a presentation.

The conference was also attended by the General Secretary of the EC-MEDICI structure in Milan - Alfredo Ronchi, Leading Specialist for the Promotion of Educational Projects of the Moscow State History Museum - Semenov N.S., Leading Specialist of the Excursion and Lecture Department of the State Russian Museum - Akhunov V.M., Head of the Development Department the company "Radio Guide" - Drozdova M.G. and others. 

The HSE team presented the results of the master's thesis "Management of Excessive Flows of Tourists in Museums: Russian and Foreign Experience". The study was based on an analysis of the activities of the practices of world museums in overcoming the consequences of excessive tourism. A list of 80 museums was formed, in which the presence of certain practices regulating a large number of visitors was analyzed. As a result, 14 formats for overcoming overtourism were found, which were sorted as the most common, partially common and the least common. In addition, an analysis of the prevalence of formats to overcome the consequences of an excessive flow of visitors was made, depending on the type of museum.

Thus, the best and unique practices of world museums in overcoming the consequences of an excessive flow of visitors were identified. 

Participation in the seventeenth round table of the State Hermitage turned out to be an invaluable experience in terms of obtaining unique knowledge and expert opinions on the topic of excessive tourism in museums.