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Create and plan an activity: councils of practicians

29th of April took place the guest lecture from bureau of communications "BC communication".

29th of April took place the guest lecture from bureau of communications "BC communication" (Elena Vorontsova and the head of event-department Danila Lisitsa). At a lecture the case of advance of one of foreign airlines on the Russian market in which "BC communication" were engaged in 2011 was sorted. Elena Vorontsova in detail told about approaches to advance of an action, communication channels with potential consumers and features of organization of events for such advertizing campaigns. Danila Lisitsa told about differences between an agency and creative brief on holding an action, in details considered stages of creation of a creative brief and explained why in development of the concept of an action it is especially important. During the lecture attendees could discuss concepts of the actions with Elena and Danila and to get useful tips on their improvement. Guest lectures continue also in May. Monitor announcements and come!