Laboratory for Management in Culture and Tourism at the re(search).hse Festival: How Students Find Their Research Projects
On December 16, the Laboratory for Management in Culture and Tourism took part in the first re(search).hse Festival of research laboratories, centres, and student academic associations of HSE University-St Petersburg, held at the Kanatny Tsekh. For students, doctoral students, and staff of the university, the festival became an opportunity to see how the research life of HSE University-St Petersburg is organised, to learn about the work directions of various teams, and to find projects to join as early as this academic year.
Tourist Mahallas of Samarkand: A Master Class on Meanings, Management, and Promotion
On December 5, 2025 at Samarkand State University named after Sharof Rashidov, as part of the international academic cooperation project "Integrated Platform Solutions in the Preservation and Promotion of Cultural Heritage (using the example of Samarkand and St. Petersburg)", a scientific and educational master class was held on the management and promotion of mahallas as tourist territories. The master class was conducted by research fellows of the Laboratory for Management in Culture and Tourism, Ekaterina Baskakova and Alexandra Pakhomova. An analysis of two selected mahallas in Uzbekistan showed that effective tourist positioning is built on a combination of management decisions and well-thought-out PR promotion.
Dialogue of Technologies and Culture: How the Second Day of the Conference "Information Technologies in the Preservation and Promotion of Cultural Heritage" Went
On November 7, the International Scientific and Practical Conference "Information Technologies in the Preservation and Promotion of Cultural Heritage" continued its work at HSE University – St. Petersburg. The second day was no less eventful and brought together researchers, museum professionals, educators, and students discussing digital practices in the cultural sphere.
A Vibrant Start: The First Day of the International Scientific and Practical Conference "Information Technologies in the Preservation and Promotion of Cultural Heritage"
On November 6, the first, intense and inspiring day of the conference dedicated to current issues of digitalization in the cultural sphere took place. Participants from different cities and institutions presented their reports on a wide range of topics: from analyzing media images of the city to the use of artificial intelligence in the preservation of the country's cultural heritage. Reports were presented addressing issues of audience communication analysis in the digital environment, phygital art, and folkloric branding of cities.