Laboratory researchers took part in an international conference «Analytics for Management and Economics Conference»
In the period from December 2 to December 9, 2020, Sizova, I.A., Polomarchuk, A.K. and Bezhko, D.S., researchers of the Laboratory, took an active part in the conference, presenting the results of research in the field of organizing museum activities and branding of territories.
speech on the topic “Transformation of Educational Museum Activities in the Conditions of Development of Online Technologies”, demonstrated the value and significance of cooperation between museums and educational institutions in terms of creating educational online products;
Polomarchuk Anastasia Kirillovna, Laboratory assistant, presented the results of the research on the topic "Marketing Collaborations as an Instrument of the Museum Cluster Sustainability", dedicated to the analysis of the effectiveness of collaborative activities of museum institutions within the cluster;
Bezhko Daria Stanislavovna, a trainee researcher of the Laboratory, together with Anastasia Kirillovna, spoke about the research on the topic “Identity-based Tourist Umbrella Place Brand. Case of the Hanseatic League Cities ”, the results of which indicate the presence of a positive influence of the umbrella brand of the Hanseatic culture on the promotion of a tourist destination.
The presentations of the Laboratory researchers took place within the framework of the track "Analytics in Arts and Culture Management", organized by the master's program "Arts and Culture Management".