Tourist Mahallas of Samarkand: A Master Class on Meanings, Management, and Promotion
On December 5, 2025 at Samarkand State University named after Sharof Rashidov, as part of the international academic cooperation project "Integrated Platform Solutions in the Preservation and Promotion of Cultural Heritage (using the example of Samarkand and St. Petersburg)", a scientific and educational master class was held on the management and promotion of mahallas as tourist territories. The master class was conducted by research fellows of the Laboratory for Management in Culture and Tourism, Ekaterina Baskakova and Alexandra Pakhomova. An analysis of two selected mahallas in Uzbekistan showed that effective tourist positioning is built on a combination of management decisions and well-thought-out PR promotion.
Preservation and Promotion of Cultural Heritage: a Perspective from Samarkand and St. Petersburg
Scientists of the Laboratory for Management in Culture and Tourism took part in the scientific-educational seminar «Preservation and Promotion of Cultural Heritage: examples and research methods» held at the Samarkand State University named after Sharof Rashidov. The event was organized within the International academic partnership «Integrated platform solutions for the preservation and promotion of cultural heritage (cases of Samarkand and St. Petersburg)».
Tourism and metropolises: a view from different continents
On January 21, 2022, the team of the Culture and Tourism Management Laboratory made a presentation at the seminar "Tourism and / in the metropolis" at the invitation of the international scientific community Sustainable Metropolitan Tourism Network (SMeT-Net), initiated by the University of Westminster and the Université Paris 1 Panthéon-Sorbonne.