The Museum through the eyes of youth: discussion on the reputation
On November 12 this year, the State Hermitage Museum held a conference dedicated to the reputation of museums - Studying Museum Reputation (RUSSIA 2021). The main speakers were professors of various business schools from Spain and the Netherlands, mayor of Malaga, reputation researcher Van Riel and many others. The issues of reputation management of both individual museums and the cultural community as a whole were raised at the conference. More specifically, the factors affecting the reputation of the museum and the development of the brand in the field of art were discussed.
Russian and Dutch Youth Drive Museums
At the end of April, an international online conference ‘Youth as a Driver of Museum Development’ was held. It was dedicated to summarizing the preliminary results of the first stage of the same-name project and supported by the Consulate General of the Kingdom of the Netherlands in St. Petersburg. Students, who took an active part in the implementation of the project, and experts from the museum community shared their impressions and opinions on why it is necessary to develop and promote the youth direction in museums.
Youth as a Driver of Museum Development International Conference
HSE University’s Laboratory of Cultural Economics provides the “Youth as a Driver of Museum Development” International Conference.