
Digitalisation of Museums: Challenges, Achievements, and Prospects
A study of the digitalisation process of Russian museums has been conducted by the Laboratory for Management in Culture and Tourism at the HSE University–St. Petersburg, with the support of the Russian Committee of the International Union of Museums (ICOM Russia). The results of the study provide information on factors that contribute to failure or success in the museum digitalisation efforts and reveal its prospects, raise questions on tools that could be applied for attracting more visitors, as well as touch on possibilities for monetising museum online product range.

Inter-campus Round Table "Digitalization of cultural heritage"
On March 17, 2022 was held the Inter-campus Round Table "Digitalization of cultural heritage".

The Top 10 Scientific Achievements of HSE – St Petersburg
HSE University's St Petersburg campus is committed to developing research and science. It has 18 scientific departments and centres, including seven international laboratories led by world-renowned scientists whose studies are dedicated to solving challenges at the national and global levels. In this article, we present the Editor's Choice of the top 10 scientific achievements of the campus for the year.
Tourism and metropolises: a view from different continents
On January 21, 2022, the team of the Culture and Tourism Management Laboratory made a presentation at the seminar "Tourism and / in the metropolis" at the invitation of the international scientific community Sustainable Metropolitan Tourism Network (SMeT-Net), initiated by the University of Westminster and the Université Paris 1 Panthéon-Sorbonne.
The Museum through the eyes of youth: discussion on the reputation
On November 12 this year, the State Hermitage Museum held a conference dedicated to the reputation of museums - Studying Museum Reputation (RUSSIA 2021). The main speakers were professors of various business schools from Spain and the Netherlands, mayor of Malaga, reputation researcher Van Riel and many others. The issues of reputation management of both individual museums and the cultural community as a whole were raised at the conference. More specifically, the factors affecting the reputation of the museum and the development of the brand in the field of art were discussed.
XX Annual Conference of the Cycle «Leontief Readings»
On September 11, 2021, Valery Gordin and Anastasia Polomarchuk made a presentation at the conference «Regional Economic Development and Regional Policies».

Russian and Dutch Youth Drive Museums
At the end of April, an international online conference ‘Youth as a Driver of Museum Development’ was held. It was dedicated to summarizing the preliminary results of the first stage of the same-name project and supported by the Consulate General of the Kingdom of the Netherlands in St. Petersburg. Students, who took an active part in the implementation of the project, and experts from the museum community shared their impressions and opinions on why it is necessary to develop and promote the youth direction in museums.

HSE − St. Petersburg Students Generate Ideas for Museums
At the annual event for start-up entrepreneurs VentureLab Weekend on March 19-21, participants of the international project 'Youth as a Driver of Museum Development', implemented by the Laboratory of Cultural Economics with the support of the Consulate General of the Kingdom of the Netherlands in St. Petersburg, presented three projects that expand the opportunities for museums to interact with visitors.
XIX Round Table of the State Hermitage Museum “The Museum and Problems of Cultural Tourism”
On April 1, a researcher of the Laboratory, Irina Alekseevna Sizova delivered a report “Development of the digitalization process in the activities of Russian museums (based on the materials from a survey of members of the Union of Russian Museums)” within the framework of the 19th Round Table of the State Hermitage Museum “The Museum and Problems of Cultural Tourism”.
International Scientific and Practical Conference "Museum in the context of Education: Results and New vectors of development"
Valery Ernstovich Gordin, head of the Laboratory, and Irina Sizova, a researcher at the Laboratory, made a presentation at the International Scientific and Practical Conference "Museum in the context of education: results and new vectors of development", which was held on October 12-13 in a remote format.
