Laboratory for Management in Culture and Tourism at the re(search).hse Festival: How Students Find Their Research Projects
On December 16, the Laboratory for Management in Culture and Tourism took part in the first re(search).hse Festival of research laboratories, centres, and student academic associations of HSE University-St Petersburg, held at the Kanatny Tsekh. For students, doctoral students, and staff of the university, the festival became an opportunity to see how the research life of HSE University-St Petersburg is organised, to learn about the work directions of various teams, and to find projects to join as early as this academic year.
.JPG "Neural Networks Plan Routes, and Maps Reveal the \"Cultural Code\": How Digital Tech is Changing Tourism in Russia")
Neural Networks Plan Routes, and Maps Reveal the "Cultural Code": How Digital Tech is Changing Tourism in Russia
How do technologies make travel not just more convenient, but truly smart? The answer to this question was sought at the session "Digital Technologies for Promoting the Russian Cultural Code" held as part of the Travel Hub 2025 exhibition, where Irina Sizova, Head of the Laboratory for Management in Culture and Tourism, took part as a key speaker. The event took place on December 13, 2025, at the Renartiss Isaakiy Hotel.
Tourist Mahallas of Samarkand: A Master Class on Meanings, Management, and Promotion
On December 5, 2025 at Samarkand State University named after Sharof Rashidov, as part of the international academic cooperation project "Integrated Platform Solutions in the Preservation and Promotion of Cultural Heritage (using the example of Samarkand and St. Petersburg)", a scientific and educational master class was held on the management and promotion of mahallas as tourist territories. The master class was conducted by research fellows of the Laboratory for Management in Culture and Tourism, Ekaterina Baskakova and Alexandra Pakhomova. An analysis of two selected mahallas in Uzbekistan showed that effective tourist positioning is built on a combination of management decisions and well-thought-out PR promotion.
Dialogue of Technologies and Culture: How the Second Day of the Conference "Information Technologies in the Preservation and Promotion of Cultural Heritage" Went
On November 7, the International Scientific and Practical Conference "Information Technologies in the Preservation and Promotion of Cultural Heritage" continued its work at HSE University – St. Petersburg. The second day was no less eventful and brought together researchers, museum professionals, educators, and students discussing digital practices in the cultural sphere.
A Vibrant Start: The First Day of the International Scientific and Practical Conference "Information Technologies in the Preservation and Promotion of Cultural Heritage"
On November 6, the first, intense and inspiring day of the conference dedicated to current issues of digitalization in the cultural sphere took place. Participants from different cities and institutions presented their reports on a wide range of topics: from analyzing media images of the city to the use of artificial intelligence in the preservation of the country's cultural heritage. Reports were presented addressing issues of audience communication analysis in the digital environment, phygital art, and folkloric branding of cities.
BestBreakfast. Challenging and Inconvenient Real Estate – from a Liability to Asset
Professor Valery Gordin, laboratory head, participated to the business breakfast «BestBreakfast. Challenging and Inconvenient Real Estate – from a Liability to Asset» conducted by BestGroup and RBC. At the event, presentations were made by Anton Ivanov, chairman of the St. Petersburg branch of the Russian Society for the Protection of Historical and Cultural Monuments; Sergey Makarov, former Chairman of the St. Petersburg Committee for the State Preservation of Historical and Cultural Monuments and Deputy Director of the State Hermitage Museum; architectural critic Maria.Elkina and representatives of leading developers in St. Petersburg engaged in cultural heritage projects.
Research on Creative Clusters: International Experience and Prospects for Russia
On November 17, 2023, the III International Forum of Young Researchers in Creative Economy was held. Valeria Zalozhnykh, Elizaveta Markina and Daria Khomyakova - students the HSE University in St. Petersburg,presented results of their research on comparison of foreign and Russian practices in creative industries clusters.
Preservation and Promotion of Cultural Heritage: a Perspective from Samarkand and St. Petersburg
Scientists of the Laboratory for Management in Culture and Tourism took part in the scientific-educational seminar «Preservation and Promotion of Cultural Heritage: examples and research methods» held at the Samarkand State University named after Sharof Rashidov. The event was organized within the International academic partnership «Integrated platform solutions for the preservation and promotion of cultural heritage (cases of Samarkand and St. Petersburg)».
The staff of the Laboratory for Management in Culture and Tourism took first place at the IV International Forum of Young Researchers of the Creative Economy
The researchers of the Laboratory of Management in Culture and Tourism took first place for their research of the Sevkabel Port visitors. During thefield research, they conducted a survey among guests of the creative space to identify the preferences of different social groups. As a result of the project, researchers proposed recommendations aimed at making Sevkabel Port more appealing to various target audiences. Read more about the main points of the research in our release.
XXII Forum "Strategic planning in the regions and cities of Russia"
On October 10-11, 2024, the annual XXII Forum «Strategic planning in the regions and cities of Russia» was held, featuring Prof. Valery Gordin, Head of the Laboratory for Management in Culture and Tourism, as a speaker.