Digitalisation of Museums: Challenges, Achievements, and Prospects
A study of the digitalisation process of Russian museums has been conducted by the Laboratory for Management in Culture and Tourism at the HSE University–St. Petersburg, with the support of the Russian Committee of the International Union of Museums (ICOM Russia). The results of the study provide information on factors that contribute to failure or success in the museum digitalisation efforts and reveal its prospects, raise questions on tools that could be applied for attracting more visitors, as well as touch on possibilities for monetising museum online product range.
Tourism and metropolises: a view from different continents
On January 21, 2022, the team of the Culture and Tourism Management Laboratory made a presentation at the seminar "Tourism and / in the metropolis" at the invitation of the international scientific community Sustainable Metropolitan Tourism Network (SMeT-Net), initiated by the University of Westminster and the Université Paris 1 Panthéon-Sorbonne.
The Museum through the eyes of youth: discussion on the reputation
On November 12 this year, the State Hermitage Museum held a conference dedicated to the reputation of museums - Studying Museum Reputation (RUSSIA 2021). The main speakers were professors of various business schools from Spain and the Netherlands, mayor of Malaga, reputation researcher Van Riel and many others. The issues of reputation management of both individual museums and the cultural community as a whole were raised at the conference. More specifically, the factors affecting the reputation of the museum and the development of the brand in the field of art were discussed.
How museums are conquering the digital environment. Kartaev and Makharadze's show on radio Mayak
On April 27, Irina Alekseevna Sizova, a researcher at the Laboratory, became a guest expert in the Kartaev and Makharadze's show on radio Mayak.
XIX Round Table of the State Hermitage Museum “The Museum and Problems of Cultural Tourism”
On April 1, a researcher of the Laboratory, Irina Alekseevna Sizova delivered a report “Development of the digitalization process in the activities of Russian museums (based on the materials from a survey of members of the Union of Russian Museums)” within the framework of the 19th Round Table of the State Hermitage Museum “The Museum and Problems of Cultural Tourism”.
Laboratory researchers took part in an international conference «Analytics for Management and Economics Conference»
In the period from December 2 to December 9, 2020, Sizova, I.A., Polomarchuk, A.K. and Bezhko, D.S., researchers of the Laboratory, took an active part in the conference, presenting the results of research in the field of organizing museum activities and branding of territories.
Online conference "INFORMAL APPROACH 4.0"
On October 23, Irina Alekseevna Sizova, a researcher of the Laboratory, made a presentation at the online conference "INFORMAL APPROACH 4.0", organized by MOSGORTUR.
Museums Set to Diversify Visitation Formats after the Lockdown
Researchers at the HSE Laboratory of Cultural Economics (LCE) in St. Petersburg studied museums’ visitation policies during the lockdown measures. From June 1 – 9, 2020, the Laboratory of Cultural Economics joined the Russian Union of Museums to conduct a survey of 230 museums.
The festival as a cross-cultural and interdisciplinary project: the competencies of festival managers
On June 16, an online seminar was held within the framework of the advanced training course "Technologies for organizing and promoting events" developed by the Institute for Cultural Programs. The speaker of the seminar was Valery Ernstovich Gordin, Head of the Laboratory for Cultural Economics.
Excessive flows of visitors were discussed at the Hermitage
Tutors and lecturers of the master's program “Cultural and event tourism management” V.E. Gordin, Ya.V. Shokola, I.A. Sizova and A.N. Kudelkina, a first-year student of the program, gave a presentation at the State Hermitage at the seminar “Visitor and Attendance. Organizational, legal and economic aspects”. Their presentation was the result of the research conducted over the past year.